Remember the saying "fly like a butterfly, sting like a bee?"

This slogan fits the concept of planning your advertising perfectly. Your plan has to be light on its feet but carry a lot of wallop!

An advertising plan must be solidly structured but not so cast in concrete as to be sluggish in response to opportunities that may present themselves at the most "inopportune" times. A basic plan should have a firm foundation in research of your customer's wants and needs and your product's ability to satisfy those wants and needs.

River Valley Marketing's experience in developing advertising plans stems from constantly doing our own research into product manufacturing trends, new market trends, consumer (end user) trends, demographic and historic case studies — utilizing the latest technology to provide accurate data for assimilation into a targeted client-driven advertising plan.

We know how to establish and monitor the
following aspects of an effective advertising plan: 

• Implementing methods for gathering background research.
• Applying information learned about competitive products / services in short- and long-term planning.
• Writing a comprehensive plan that involves clear goals for over-all strategy, assigning budgets, specific niche campaigns, and follow-up to response, finalized by evaluation of results and adjusting for subsequent programs.
• Preparing creative strategies in media advertising, product promotion and public relations for implementation of approved client campaigns. Services include placement in all forms of media.
• Full service art, design, typography, photography studio primarily for print and A-V / Multi-Media distribution. Services include supervision of all vendor operations required to produce projects.

We're happy to quote on any program you'd like to investigate. In fact there's an Express Inquiry Form to help you get started.